
Every so often, a comment stops me in my tracks, not because it’s offensive, but because it highlights just how misunderstood the interior design profession still is.
Recently, someone said to me: “Interior designers don’t actually look after the entire project.”
I’ll be very clear: this couldn’t be further from the truth.
That statement reflects a broader misunderstanding of what registered & licensed interior designers actually take on particularly when we are hired as Prime Consultant. It also overlooks the sheer amount of project management, financial oversight, coordination, and accountability that interior designers carry from day one through to occupancy.
So let's talk about it.
Not all interior designers have the same level of experience, training, or technical expertise. The profession encompasses a wide range of practitioners, from those focused primarily on residential decorating to teams delivering complex healthcare, commercial, and institutional projects.
For clients, it is important to understand an interion design firm's background and the types of projects they are experienced in delivering. Asking questions about:
can provide valuable insight into whether the interior design team is the right fit for the scope and complexity of a project.
There is a persistent belief that interior designers simply select colours, finishes, and furniture, while “someone else” manages the project.
In reality, registered & licensed interior designers are trained to:
When an interior designer is retained as Prime Consultant, we are often responsible for the entire consultant team, the construction coordination, project management and the financial oversight, depending, of course, on project scope and client needs.
Let’s break down what that looks like.
One of the first responsibilities of a Prime Consultant is assembling the right team for the project.
This can include:
This isn’t a casual process. It requires:
The interior designer acts as the central coordinator, ensuring all consultants are aligned from the outset and through to project completion.
Once consultant proposals are received, the work doesn’t stop there.
As Prime Consultant, we:
Once approved, we:
This is real financial management, not theoretical oversight.
Another major responsibility interior designers often take on is managing the tender process.
This includes:
The goal here is simple: protect the client’s budget while ensuring quality and constructability.
Once bids are submitted, they must be carefully analyzed, and this is where experience matters.
Interior designers:
From there, we make a clear recommendation to the client regarding which contractor should be awarded the project, not just based on price, but on value, experience, and alignment with project goals.
Following the client’s decision, we:
A small but critical step in maintaining professionalism, transparency, and good industry relationships.
Once construction is underway, interior designers continue to manage financial accountability.
This includes:
This process protects clients from:
This is not “decorating.” This is project governance.
Licensed interior designers don’t just contribute to project management; we often lead it.
Absolutely. To manage costs, some clients choose to:
That choice can reduce the Prime Consultant’s administrative scope and associated fees.
But let’s be clear: These tasks can still fall squarely within the interior designer’s scope of work.
Choosing not to include them doesn’t mean designers don’t do them, it simply means the client has opted to take on that responsibility themselves.
Misunderstanding the role of interior designers:
Licensed interior designers are trained to think holistically, balancing aesthetics, functionality, code, constructability, budget, and human experience.
We don’t just design spaces. We lead projects.
Interior designers, particularly licensed interior designers are often the connective tissue holding a project together.
We translate vision into buildable reality.
We coordinate experts.
We manage risk.
We protect budgets.
We advocate for clients.
What is true, however, is that not all interior designers have the same level of experience, training, or technical expertise. The profession encompasses a wide range of practitioners, from those focused primarily on residential decorating to teams delivering complex healthcare, commercial, and institutional projects.
For clients, it is important to understand a firm's background and the types of projects they are experienced in delivering. Asking questions about licensing, project experience, technical capabilities, code knowledge, and construction administration can provide valuable insight into whether a team is the right fit for the scope and complexity of a project.
The goal is not simply to find a designer whose work looks appealing, but to find a partner with the knowledge and experience to guide the project successfully from concept through construction.
So, the next time someone suggests interior designers don't look after the entire project, feel free to send them our way.
Because the truth is: We’ve been doing it all along for a long time.
If you’re planning a commercial, healthcare / wellness, workplace, education, retail, hospitality, or assisted-living project in Alberta or Western Canada, and want a licensed interior design partner who collaborates seamlessly with your contractor team.


If you want an interior design firm that brings strategic thinking, licensed expertise, and creative clarity to complex projects, Aray provides the leadership to move your project forward with confidence.
Start the conversation today.